The National Nutrition Council’s radio program Katumbas ay Biyaya was chosen as a finalist for Best Educational Radio Program category in the upcoming 37th Catholic Mass Media Awards (CMMA). This will be the fifth time that the radio program was included in the CMMA. It won the Best Public Service Program (radio category) in the 35th CMMA in 2013 and as finalist in the same category in the 33rd, 34th and 36th CMMA in 2011, 2012 and 2014 respectively. Being a finalist once again, Katumbas ay Biyaya shows consistent quality of programming and a recognition of NNC’s efforts to help families and communities to improve their nutrition.
Katumbas ay Biyaya is a 30-minute program that airs over DZRH 666 kHz every Saturday, 10:30 – 11:00 a.m. and is currently on its 10th Season. It features a drama portion depicting real-life scenarios related to the featured topic followed by a discussion with a nutritionist-dietitian from NNC. This is part of the NNC’s media campaign under the Promote Good Nutrition Program to educate Filipinos to adopt positive nutrition behaviors. Past episodes are being aired nationwide in NNC’s 35 Nutriskwela Community Radio Stations and in local commercial radio stations through NNC’s regional offices. The program is co-produced by the Manila Broadcasting Center.
The Catholic Mass Media Awards, one of the country’s most prestigious award-giving bodies, is an offering of the Archdiocese of Manila to media practitioners who embody what is good and true for God and humanity. The awarding ceremony is scheduled on 4 November 2015 at Star Theater, CCP Complex, Pasay City.