The country’s first situational commentary show on the First 1000 Days, “Dok Ricky, Pedia ng Barangay” bid farewell to its viewers after four meaningful seasons on 18 January 2020. The show, produced by the National Nutrition Council (NNC) in partnership with ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALKFI), aimed to promote positive behaviors along the First 1000 Days to improve nutritional status of children under two years of age.
The show aired over ABS-CBN Channel 2 from 9 September 2017 to 18 January 2020 and showed consistently good ratings on the Saturday 8:00 to 8:30 a.m. timeslot with an average TV rating of 3.67% and audience share of 18.58%. For almost four years, the show has gained positive responses from its viewers. As one viewer stated:
“I love watching this show every Saturday. Punong-puno ng aral hindi lng para sa mga bata, magulang kundi para din s buong barangay”
The NNC also targets distribution of DVD sets of the show to all regions and selected provinces covered by the Early Childhood Care and Development in the First 1000 Days (ECCD F1K) Program for airing in rural health units and barangay health centers nationwide. Additionally, re-airing of past episodes is ongoing over ABS-CBN Channel 2, Knowledge Channel and Jeepney TV. The NNC is grateful to the viewers of the show and will continue to promote key messages along the First 1000 Days through different communication channels.
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