The National Nutrition Council (NNC) launched and held the maiden awarding ceremony for the Q-Webby Awards on the third Management Conference on 02 October 2020. Q-Webby Awards is the periodic counterpart of the Annual Webby Awards.
Since the execution of the Annual Webby Awards in 2014, it was noted that several critical performance indicators were not singularly captured and recognized. Initial efforts to co-share responsibility in the management of the NNC Website demonstrated notable performances of web team members and regional publishers that warranted recognition. Periodical recognition of regional offices’ performance in the management of their respective webpages and social media accounts challenges creativity and may increase their chances of being recognized in annual Webby Awards. Thus, the conduct of a quarterly Special Webby Awards, referred to as the NNC-Q Webby Awards.
The Q-Webby Awards logo was inspired by the Annual Webby Awards with the distinction of several symbols. The crown and gold color symbolize success, the WiFi Logo represents waves of connectivity and the letter Q for Quarter.
The objective of the Q-Webby Awards is to establish a system for the quarterly recognition of outstanding webpages and social media accounts of NNC regional units through conferment of awards. The recognition sets a standard of excellence in the content and overall management of the NNC Website and official social media accounts.
There are six (6) categories for the Q-Webby Awards as follows:
Highest Number of Articles Posted, is for the regional webpage with the most number of articles posted for the reference quarter.
Most Visited Webpage, is for the regional webpage with the largest number of unique visitors for the reference quarter
Highest Number of Likes, is awarded to the regional office with a social media account that has the highest number of new “Likes” during the reference quarter. This is the difference between the number of likes in the 1st and 2nd quarters.
Highest Social Media Engagement shall be awarded to the regional social media account with the highest number of engaged users for the reference quarter.
Highest Social Media Reach, shall be awarded to the regional social media account with the highest number of people reached for the reference quarter.
Most Visible Social Media Account, shall be awarded to the regional social media account with the highest page consumption for the reference quarter or for the social media account with the most number of people talking about the account.
Each category has three winners with Region IV-A sweeping all award categories. The first set of winners are:
Highest Number of Articles Posted
Winner: 34 articles posted = Region IX
1st Runners-Up: 26 articles posted/tie = NCR and Region II
2nd Runner-Up: 21 articles posted = Region IV-A
Most Visited Webpage
Winner: 2,107 unique visits = Region IV-A
1st runner-up: 1,924 unique visits = NCR
2nd runner-up: 1,313 unique visits = Region I
Highest Number of [new] Likes
Winner: 8,920 new likes = Region IV-A
1st runner-up: 1,274 new likes = Region X
2nd runner-up: 1,268 new likes = NCR
Highest Social Media Engagement
Winner: 257,656 engaged users = Region IV-A
1st runner-up: 117,502 engaged users = Region II
2nd runner-up: 82,373 engaged users = Region X
Highest Social Media Reach
Winner: 3,715,411 reached = Region IV-A
1st runner-up: 856,827 reached = Region II
2nd runner-up: 775,688 reached = NCR
Most Visible Social Media Page
Winner: 299,844 page consumption = Region IV-A
1st runner-up: 121,275 page consumption = Region II
2nd runner-up: 91,274 page consumption = Region X
NNC Executive Director and Web Team Manager Dr. Azucena M. Dayanghirang in her message of inspiration to the web team members and regional publishers congratulated the first set of winners of the Q-Webby Awards and stressed that “...in this time of the pandemic, we must continue to use our webpages and social media platforms responsibly to reach, inform, [and] engage our partners and audience, and change behaviors one post or click at a time.”
All award categories were judged based solely on website and Facebook analytics. Analytics was gathered and consolidated by the NNC Web Team Secretariat and was validated and approved by the Web Team Manager.
Dr. Dayanghirang ended the event by challenging other regions to also strive to scale up their efforts in managing their regional social media accounts, especially now that information and communication platforms have turned digital.
All the winners received a certificate of recognition and cash incentive. Congratulations to all the Q-Webby winners!
(Daniel G. Salunga)
