The Philippines is one in celebrating the Elderly Filipino Week mandated by Proclamation No. 470 issued by former President Fidel V. Ramos on Sept. 26, 1994. This year’s theme “MahAlaga sina Lolo at Lola Ngayong Pandemya” aims to underscore the contributions of the senior citizens and centenarians in every Filipino community, as well as to raise awareness and address the issues concerning them, most especially during the onslaught of a global health crisis.
The theme also offers an important message – that together we have a duty and responsibility to support older persons in realizing their worth, dignity, and human rights amidst the COVID-19 pandemic. Considered as one of the most vulnerable sectors of the society, each one of us must play a part in protecting our elders against the virus by observing and practicing minimum health standards and in advocating for the adoption and implementation of inclusive policies and rallying against negative societal perceptions on the sector.
In celebration of the Elderly Filipino Week and in recognition of the many positive contributions of our elders in the society, the National Nutrition Council XII prepares NutriFLEX (E-bida sa nutrisyon si Lolo at Lola). It is one of the best ways to feature our Senior Citizens on social media. The competition is open for all Senior Citizens ages 60 and above. The participant(s) must submit 1 creative video or slideshow not more than 1 minute. The participant in the video must convey their strong body and healthy lifestyle amidst the pandemic. One (1) entry per participant only. Participant(s) showing any product brand (milk brand) in the video will be automatically disqualified. Participants may submit their entries until October 15, 2021 before 5 pm. The entry must consist of name, address, age and telephone/cellphone number. You may send your entries to This email address is being protected from spambots. You need JavaScript enabled to view it..
NNC Regional office also contracted Radyo Mindanao Network, one of its NutriDOSE media partners to air a month-long nutrition promotion for the Filipino elderly. NNC have maximized social media platforms to widen the reach of its advocacy for the said population group.
Join us as we have fun in celebrating the Elderly Filipino Week. Be one in advocating the wellness of Filipino elderly by encouraging them to have an active lifestyle, eating a balanced diet, informing them of their rights and privileges provided under the law, and acknowledging their talents, participation, and contributions to their communities through an enhanced cooperation and collaboration of all government agencies.
