In compliance to Memorandum Circular No. 05, S. 2015 of Civil Service Commission re: Dissemination and Adoption of the “10 Kumainments”, National Nutrition Council (NNC), Region VI strengthens its campaign all over the region.

Public awareness is the first step for the regionwide campaign. After the soft launching conducted last
December 3, 2014 with the presence of Regional Federation of Provincial/City Nutrition Action Officers (P/CNAOs), District/City Nutrition Program Coordinators (D/CNPCs) and Barangay Nutrition Scholars (BNSs) and Western Visayas Nutri-Media Circle (WVNMC), NNC, RVI conducted meetings with other nutrition partners integrating the “10 Kumainments” advocacy.

The said Memo Circular was also sent to Local Nutrition Committees to encouraged them undertake indicated activities to inspire people adopt a healthy lifestyle.

WVNMC also helped NNC, RVI for the media campaign through conduct of interviews and TV/radio guestings. The Memo Circular and the “10 Kumainments” messages were published on the local newspaper, “News Express”, with one message per week. The 15 seconder radio plugs were aired at DYSI Super Radyo (1323kHz) and at DYWB Bombo Radyo Bacolod (630kHz). While the 15-30 seconder TV plugs and 10 Kumainments Audio Visual Presentation are being aired at Sky cable Channel 40 (Iloilo), 32 (Bacolod) and 3 (Sara, Iloilo).

Information, Education and Communication (IEC) materials such as leaflets and fan/bread tablet were produced and distributed during NNC, RVI activities. The “Mang Moi” standee was made for display during big events such as Nutrition Month launching and culminating activities, Regional Nutrition Awarding Ceremony, conventions, etc.

NNC, RVI is now on its way to a wider and thorough dissemination and adoption of “10 Kumainments” with series of activities made and to be conducted as integrated on the 2015 Plan for Local Media Placement.