The National Nutrition Council – NCR (NNC-NCR) recognizes the need to capitalize on the use of social media such as Facebook in the promotion of good nutrition especially since almost everyone uses this social media platform. Social media also has a wider coverage in terms of the number of people reached both locally and globally. According to a data published by the Statista Research Department on June 21, 2021, there are 72.5 million Facebook users in the Philippines as of 2019.

In January 2021, the NNC commissioned The EON Group in partnership with Tangere to conduct a survey on Filipinos’ recall on existing programs: 10 Kumainments, First 1000 Days of Life, 2020 Nutrition Month, and the Philippine Plan of Action for Nutrition (PPAN). The study revealed that respondents accessed social media first for nutrition-related information. TV came in second, while online websites/search and health centers came in third and fourth, respectively. 
Consequently, the NNC-NCR decided to maximize the use of social media and other digital platforms in its nutrition promotion and advocacy activities such as webinars, posting of social media cards and infographics as part of its Social and Behavior Change Communication (SBCC) plan. NNC-NCR launched its webinar series dubbed as “NutriSerye: Usapang nutrisyon atbp” on August 20, 2021 as a strategy to reach out to more people and influence them to practice good nutrition.

The webinar series are aired via the NNC-NCR Facebook Page once or twice a month and will feature topics on current health and nutrition issues as well as programs of the NNC.  Hosted by NNC-NCR Regional Nutrition Program Coordinator Milagros Elisa V. Federizo, the webinar series will feature resource speakers who are considered experts in their field. 

NutriSerye episodes 1 and 2 focused on the National Breastfeeding Awareness Month theme, “Tulong-tulong sa pagpapasuso sa First 1000 Days!” and were shown live at the NNC-NCR Facebook Page on August 20 and 27, 2021, respectively from 3:00-4:00 in the afternoon.

To ensure that the audience learned something from the webinar, a “Question for the Day” was posted after each episode. Participants who answered correctly and followed all the mechanics will have the chance to win 100-peso load.

Episode replay may be accessed through this link:

Episode 1: https://www.facebook.com/127571247313932/videos/552989282799517
Episode 2: https://www.facebook.com/127571247313932/videos/1215718822203061

Stay tuned to the NNC-NCR Facebook Page for the NutriSerye episodes. Next episode will air on September 24, 2021 at 3:00-4:00 in the afternoon.

Written by:
Nutrition Officer II Theresa A. Rivas
Nutrition Program Coordinator Milagros Elisa V. Federizo