The NNC-NCR Regional Office, as part of its local media plan, developed and printed tarpaulin posters promoting breastfeeding with the banner message, “Gawing TSEK ang Breastfeeding! Tama. Sapat. EKsklusibo!”. The tarpaulin poster aims to encourage mothers to exclusively breastfeed their babies from birth up to six months and give complementary foods at age six months while continuing breastfeeding up to two years and beyond. It emphasizes the message that breastfeeding is best not only for the baby but for the mother as well.

The tarpaulin streamers were distributed to the 16 cities and one municipality in Metro Manila to be posted in 456 health centers, 38 government lying-in clinics and 50 government hospitals through the help of the local nutrition committees.