23 August 2013 – SM City Calamba tapped NNC Calabarzon in celebration of the National Breastfeeding Awareness Month through a mini symposium held at the Cyber Zone Activity Center in SM City Calamba. The participants include pregnant mothers from the five (5) barangays in Calamba City.
NO III Jellie Anne C. Palencia of NNC-Calabarzon provided technical assistance by giving a lecture on the 2013 Breastfeeding Awareness Month theme, “Let’s bring breastfeeding closer to mothers” emphasizing the importance of peer counseling.
Ms. Palencia discussed the circle of support for mothers and children in pursuing breastfeeding practices namely from the: family/social network; workplace and employment; health care system; government/legislation and; response to crisis or emergency. She also mentioned one of the campaign strategies of DOH to promote exclusive breastfeeding – the Breastfeeding TSEK or “Breastfeeding Tama, Sapat at EKsklusibo” and some of the myths and misconceptions on breastfeeding. She also gave recommendations on how breastfeeding can be done comfortably and successfully.
Ms. Liezel Viray, SM City Calamba Marketing Manager expressed her support for the NNC program through a continuous advocacy on breastfeeding. She also informed the pregnant mothers that there is a breastfeeding station located at the 3rd floor near the Lavish Lashes studio where they can breastfeed their babies and shop thereafter.
