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PIA-Calabarzon leads CNN-4A ComPlan Workshop for the promotion of the 2012 NGF

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Category: Region 4a

PIA Calabarzon CNN 4A Complan Workshop19-20 July 2013 – a communication planning workshop for the promotion of the 2012 Nutritional Guidelines for Filipinos (NGF) was held at the Bayview Park Hotel in Manila. NNC 4A, headed by RNPC Carina Z. Santiago call on the Information officers from the provinces and cities in the region as well as the media practitioners in the said activity. The workshop aims to come up with a comprehensive regional communication plan to promote the 2012 NGF.

NO II Bulante presented the regional nutrition situation of the region to allow the group to have a clear picture of the nutrition issues or concerns and also to prioritize the NGF communication messages which they shall deliver to the target audiences. The guidelines on the promotion of 2012 NGF were also discussed by NO III Palencia.
Information Officer IV, Mr. Carlo Gonzaga of PIA- Calabarzon, facilitated the planning workshop and explained the system of implementation for the promotion of NGF. He emphasized on the importance of conveying the right message from the communicator, to the right audience through the right channel at the right time. He also mentioned the different channels that the group can utilize such as the interpersonal/group, mass media, special media and the new media.


The group identified the nutrition issues and concerns in the region namely: a) low percentage of mothers who are engaged to exclusive breastfeeding leading to underweight and stunting; b) high prevalence of overnutrition among school children and adults due to unhealthy lifestyle; c) low consumption of vegetables among children; d) high prevalence of Anemia and Undernutrition among Pregnant mothers and; e) high incidence of diarrhea due to lack of access to safe and potable water.

CNN 4A were given two workshops recognizing the enumerated nutrition issues and concerns. The group identified the expected behaviors, hindering factors, communication problems and the communication objectives. Lastly the group also created the regional communication plan which is expected to be implemented within the year.