27 August 2014 – Upholding and strengthening linkages to various organizations for nutrition advocacy, the National Nutrition Council CALABARZON joined the SM Cares - SM City Calamba and Calamba City Nutrition Action Office in their celebration of the 2014 National Breastfeeding Awareness Month held at the Cyber Zone Activity Center. The participants of the said activity were about 120 pregnant women and lactating mothers from various barangays in Calamba City.

Technical assistance was provided by Nutrition Officer I Hannah Christina P. Clemente of NNC CALABARZON through a brief lecture on the 2014 Breastfeeding Month theme “Gatas ng Ina: Tama, Sapat Eksklusibo, Siguradong Panalo!” emphasizing on the importance and benefits of the early breastfeeding initiation and exclusive breastfeeding. A preview of the 2014 World Breastfeeding Week with a theme “Breastfeeding: A Winning Goal for Life!” focusing on the protection, promotion, and support of breastfeeding in relation to achieving the 2015 Millennium Development Goals was also shared to the participants.

Moreover, Calamba City Nutrition Action Officer Aleli Catalina Y. Jimenez gave a short discussion and demonstration of proper breastfeeding attachment and position. Included also were the various breastfeeding myths and misconceptions and some tips on breastfeeding.

The SM City Calamba mall manager, Ms. Maria Odessa Galicia shared that the strong support of the SM Cares – SM City Calamba to the breastfeeding advocacy goes beyond events and exhibits through the establishment of a breastfeeding stations at the mall premises. This provides comfortable and conducive breastfeeding environment for mothers and their offspring within the mall.

SM Cares is SM Supermalls' umbrella Corporate Social Responsibility which advocates for various causes, one of which is the Women, Children and Breastfeeding advocacy.